>Mahindra Blues Festival

The Blues Go Green

The 10th edition of Asia’s largest Blues Festival – the Mahindra Blues, was recently conducted at Mehboob Studios, Mumbai. The festival brought together the most iconic names in the Blues genre, with artists such as Buddy Guy, Keb Mo’ and Kenny Wayne performing in front of passionate Blues fans. The Festival also saw the participation of Indian artists such as Ehsaan Noorani, Loy Mendonsa, Soulmate and Kanchan Daniel, among others.

Aligned to Mahindra’s focus on sustainability, the Festival incorporated various initiatives to reduce and manage the waste generated at the venue. It was separated into bio-degradable waste, recyclable waste, materials for re-use, co-processing waste and reject waste.

The Festival went a step further and laid down sustainability guidelines, one of which was to use only compostable or recyclable serving ware at the food counters.

On ground messaging helped to drive this focus on sustainability even further. New sustainability initiatives such as setting up cigarette recycling and the use of sturdy cups, that were collected for reuse, were other positive steps taken this year.

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