Mahindra Insurance Brokers recently launched its new Sajhedaari (Partnership) initiative to identify, train and develop a team of certified Point of Sales Persons (PoSPs) for insurance distribution. The PoSP model is a combination of physical and digital (phygital) models, and is regulated by the Insurance Regulatory and Development Authority of India (IRDAI).

MIBL’s vision is to move society forward through financial inclusion, and Sajhedaari aims to empower people in rural markets by providing them with an alternate means of livelihood, and also to increase awareness about the need for insurance in the country.

By 2023, MIBL’s goal is to train over 1,00,000 people to sell insurance, using end-to-end digital processes. The training will be conducted online and the digital model will make the insurance process seamless and paperless, making it quicker and more convenient. Any person with a minimum education of standard 10th can enrol on www.sajhedaari.com.

Dr. Jaideep Devare, ‎Managing Director, ‎Mahindra Insurance Brokers Ltd., said, “Mahindra Insurance Brokers has been safeguarding livelihoods and providing insurance protection across India for over 15 years, having serviced over 1.25 crore insurance cases since inception, primarily in rural markets spread over 3,00,000 villages. We have been continuously re-inventing our offerings and effectively leveraging new age technology to drive positive change in the lives of our customers. We believe that these innovations have helped us create solutions around affordability, while also offering customers simplicity, flexibility and convenience. Our ultimate goal is to reach every Indian household with an insurance solution, thus helping improve economic resilience. ‘Sajhedaari’ is a unique program, designed to identify potential partners locally, support them through training and knowledge sharing, and provide them with an end-to-end digital solution to help them extend insurance solutions to deeper pockets of the country.”