Mahindra Racing unveiled the Mahindra M12Electro, its latest contender to compete in the ABB FIA Formula E World Championship.
After the revolution comes the evolution, and the team’s new challenger – unveiled at an exclusive event in the presence of Mr. Anand Mahindra, Chairperson of Mahindra & Mahindra, in central London – reflects that, an eye-catching metallic red, gloss white and carbon black livery.
Reflected in the detail are several nods to Mahindra’s extensive history in Formula E, with 12 stripes – one for every year Mahindra has competed in the FIA’s all-electric series since inception – as well as the Indian flag, to celebrate the team’s heritage and status as the only Indian team competing at World Championship level in motorsport.
Beyond the livery, the Mahindra M12Electro also features the team’s latest developments, after a summer spent hard at work refining and further improving the GEN3 Evo package that led to a notable resurgence in the team’s form across Season 11.
In a sure sign of the team’s improved consistency and maturity, as well as performance, the team also tripled its points tally from the season prior to ultimately finish fourth in the World Championship standings.
The ambition for Season 12 is clear – to push on, and break into the top three against one of the most competitive grids in world motorsport.
What our leaders had to say:
Nyck de Vries, a Dutch racing driver, who competes in the FIA World Endurance Championship for Toyota and in Formula E for Mahindra said, “It’s an exciting time to be a part of this project!” Swiss-Italian-French professional racing driver, Edoardo Mortara, competing in Formula E for Mahindra Racing added, “I’m feeling confident in the work that we have done and can’t wait to get to testing in Valencia to firstly confirm the steps forward we feel we have made but also keep this ongoing process of development going. There is a great spirit in the group now especially after ending last season on such a high. And Kush Maini Indian racing driver who serves as a reserve driver in Formula One for Alpine and in Formula E for Mahindra said: “I’m proud to continue as part of the Mahindra Racing family for a third season. It’s a great place for me to continue my development as a driver, but equally it has a fantastic atmosphere now.”
Further Valvoline joins Mahindra Racing as an official partner. Valvoline, a worldwide leader in premium lubricants and automotive solutions, will brings together the shared heritage of excellence and innovation in motorsport, as well as a shared commitment to developing high-performance technologies in electric racing. Valvoline have over 150 years of experience providing leading-edge lubricants across the automotive and motorsport sectors, competing in a range of championships including Formula 1, IndyCar, NASCAR and – now – Formula E.
The campaign also reflects a new generation’s passion for design, tech and self-expression, making electric aspirational and exciting.
Watch the campaign here.
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