Join Gromax in celebrating the farmers of India with an unique video on Kisan Diwas

Gromax – a joint venture between Mahindra & Mahindra Ltd & Gujarat Government is Vadodara-based Tractor Manufacturer company, committed to empowering farmers to Grow Maximum with cutting-edge technology and unwavering support.  

As a trusted partner in their growth journey, Gromax is dedicated to transforming agriculture into a profession of pride and innovation. So, on Kisan Diwas this year, Gromax released a unique video. This campaign titled ‘Kisaan Ka Kamaal’, celebrates the multi-faceted role of farmers while inspiring the younger generation to rediscover their pride in their agricultural heritage. 

The story unfolds through the eyes of a young boy, Ayush, who initially struggles to articulate his aspirations when compared to his friends dreaming of becoming doctors and engineers. This heartwarming story gradually reveals Ayush’s realisation that his farmer father embodies all those roles—engineer, doctor, and businessman—proving that farming is not merely a laborious task but a profession of innovation, care, and leadership.  

The story touches upon the deeper issue of migration by challenging stereotypes about farming and emphasising the opportunities for growth, prosperity, and innovation within the agricultural sector. The campaign concludes with the message: ‘Kisan banana sirf bhagya nahi, saubhagya ki baat hai.’ 

This sentiment underscores the importance of agriculture as a cornerstone of India’s economy and culture. Gromax invites everyone to join the celebration for these unsung heroes of our nation – our farmers – and to nurture a future where agriculture remains a cherished and thriving legacy.