Swaraj Tractors marks its golden jubilee with a grand celebration at its first manufacturing plant in Mohali

Join us in celebrating the golden jubilee of Mahindra Swaraj, a journey that has revolutionised farming and uplifted the lives of millions of farmers across the nation. The ’Josh Ka Swarna Utsav’ honoured the many who have been part of this remarkable journey and chronicled the many firsts and milestones.

Commencing in 1974 with the delivery of its first tractor, the Mahindra Swaraj team embarked on a nationwide journey starting from Mohali, resonating the spirit of 'Mera Swaraj' with farmer families everywhere. Thanks to the unwavering dedication of countless farmers, Swaraj has reached this remarkable milestone.

The event witnessed culmination of Josh Ka Swaran Utsav, a nationwide campaign that returned after traversing the length and breadth of the country and visiting over 50,000 customers. Additionally, a sand art crafted during the event from Desh Ki Mitti, collected from every corner of India stood as a testament to Swaraj's deep roots across diverse landscapes.

Witness this incredible journey in a special video tribute. Click to watch the video

Swaraj Tractors also unveiled a limited-edition tractor, to mark its Golden Jubilee. The exclusive model, adorned with golden accents and even featuring the signature of esteemed customer and brand ambassador MS Dhoni, exemplifies Swaraj's commitment to precision and style.

The limited-edition variant of the Swaraj 855 FE and Swaraj 744 FE tractors serves as a tribute to Swaraj's enduring legacy and a token of gratitude to all of its stakeholders. This limited-edition tractor will be available for only two months across the country in five Swaraj variants- 843 XM, 742 XT, 744 FE, 744 XT, and 855 FE. Click to watch the limited edition tractors

In his address, marking the golden jubilee of Swaraj, Mr. Anand Mahindra, Chairman of the Mahindra Group, delves into the profound emotional resonance of the brand.

Mr. Mahindra emphasises the deep understanding of agriculture ingrained within Swaraj, with 70% of its workforce hailing from farming backgrounds. This intimate connection fosters a unique bond between the brand and the farming communities it serves, driving Swaraj's growth. With pride, Mr. Mahindra celebrates Swaraj's golden jubilee, envisioning its continued contribution to the nation's agricultural prosperity for decades to come. This commitment to societal betterment, coupled with the brand's exponential growth, underscores Swaraj's significant impact and enduring legacy in the agricultural sector.

Swaraj also unveiled a coffee table book, further enriching the narrative of its legacy, serving as a testament to its fifty-year journey. More than just a collection of anecdotes, it captures Swaraj's rich history, journey, and intangible relationship with stakeholders, which will be remembered and revered forever. The coffee table book features exclusive forewords from Mr. Anand Mahindra, Dr. Anish Shah and Mr. Rajesh Jejurikar.

In a recent interview with the Indian Express, Swaraj Tractors’ CEO Harish Chavan reflected on the company's 50-year journey and its deep-rooted connection to Punjab.

Despite challenges, Mahindra retained Swaraj's emotional bond with Punjab, evident in its decision to establish a new plant in Mohali in 2022. He emphasised Swaraj's unique proposition—tractors made by farmers for farmers—and its commitment to customer loyalty, regularly seeking feedback from farmers.

A new CSR programme - ‘Skilling 5000’ was also announced underscoring Swaraj's commitment to driving positive change in society, aligning with Mahindra Group’s philosophy of ‘Together we Rise’ and FES’s purpose to ‘transform farming and enrich lives’.