Empowering dealers to sell smarter

What is Cerebro?

Think of a unified platform that brings together all the tools you need to streamline your dealership operations. This platform also keeps up with the latest technological advancements and helps you close deals faster.

That’s precisely what Cerebro, Mahindra’s innovative CRM platform, brings to the table.

A game-changer

Cerebro is a game-changer for Mahindra’s dealerships, providing them with a customised CRM platform that leverages the latest technological advancements to streamline processes and make them more efficient, user-friendly, and collaborative.

A one-stop shop for dealers

Mahindra has successfully rolled out the platform across 439 dealerships pan-India, bringing together over 21,000 dealership users, 400 call centre agents, and 250 M&M users on a single platform with dashboards powered by cutting-edge CRM software.

Unlocking Cerebro’s full potential with ‘SalesGenie Nxt’

Dealers can unlock Cerebro's full potential through its brand-new application, SalesGenie Nxt, which is a custom app designed specifically to enhance the customer relationship management experience.

It enables them to seamlessly manage processes like inquiry management, follow-up, test drives, quotations, bookings, and more, all on a single platform.

With its exceptional end-to-end presales capabilities, this app is designed to effortlessly capture leads, customer preferences, and data, improving the overall customer experience.

Rise with tech

From dealerships to customers, Mahindra is constantly innovating to provide businesses and individuals with solutions that empower them to Rise with tech. 

Cerebro, the agile CRM platform, is one fine example of this commitment to technological advancements and innovative solutions.

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  • The Mahindra Group planted 2.21 million trees in FY'23 through Project Hariyali. That's almost enough to cover the city of Ahmedabad! A single tree can absorb up to 22 kilograms of carbon dioxide per year.
  • How can workplaces be more inclusive of the LGBTQ+ community?
    Establishing LGBTQ+ Employee Resource Groups (ERGs)
    Updating company policies to be more LGBTQ+ friendly
    LGBTQ+ representation in leadership
    Fostering allyship and support among employees
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