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Pininfarina launches AutonoMIA to Enhance the Drive Experience

Pininfarina, a leader in automotive design and engineering, has expanded its offering to its automotive customers through the conception, design and realization of User Experiences, in the form of a highly responsive, multi-sensory, on-board experience demonstrator, named AutonoMIA.

AutonoMIA is an immersive exploration of how technologies, ranging from AI to 5G, from display to haptics, from sensors to natural interfaces, can all be leveraged to re-enchant the driving experience. The tool helps designers continue iterating on the thinking on the future of driving. Different parties build knowledge on the data extracted from its usage.

AutonoMIA is also an asset that can be leveraged, customised and developed further for Pininfarina’s clients. AutonoMIA was made possible thanks to several new strategic partnerships. The main collaboration is with ART. The Umbrian company brought its experience in creating user interfaces for automotive cockpits on board, and provided its highly advanced and customisable infotainment platform. ART provided all of AutonoMIA’s hardware and developed the needed middleware.

In turn, the application layer was designed in close cooperation with and developed by Siili Auto, a leading Finnish automotive software development company. The seats and all the padded parts were supplied by ARAS.

“AutonoMIA”, explains CEO Pininfarina, Silvio Pietro Angori, “shows how Pininfarina may combine experience design with creative technology, reinventing the on-board experience at a time when digitalisation, connectivity, data and artificial intelligence are substantially redefining mobility. With its experience design team and partners, Pininfarina today helps its customers through mobility experiences which are getting more and more digital”.

In the future, AutonoMIA will be able to build on the true augmented reality experience provided by Pininfarina’s partner WayRay and its advanced holographic, full-color head-up display technology and new applications for autonomous driving, urban mobility and infotainment.

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