Peugeot Motocycles Gets Ready to ‘Re-Act’ in the New Normal

Peugeot Motocycles has rolled out its new ‘Re-Act’ programme which aims to ensure the health and safety of all its stakeholders including employees and dealers, and ensure optimal working conditions at the company’s plants and offices.

The ‘Re-Act’ programme encourages employees to ‘react’ and get involved collectively to resume business operations and overcome the challenges caused by the pandemic. The core of this new initiative is the optimal health and well-being of the employees, and greater cohesion of business teams all of which are critical for the successful recovery of the company.

Work at Peugeot Motocycles headquarters in Mandeure, in the French district of Le Doubs, resumed on May 11 while production recommenced on May 18. Ahead of the resumption of work, elaborate sanitary and social distancing measures were planned in agreement with social partners, and were communicated to employees. Masks, safety glasses, hand sanitizers, tutorial videos and instruction sheets were provided even as circulation flows and work-spaces were redesigned to ensure social distancing.

The company management also prepared a charter comprising expected social and professional skills, and employees were encouraged to sign it as a testament of their commitment to the new safety norms while ensuring optimal production at its facilities.

The Corona pandemic and subsequent lockdown had forced the company management to implement remote working norms. The new measures, including the weekly ‘virtual coffee breaks’ (Q&A Skype sessions involving HR and staff), have proved to be very effective and efficient. The management has decided to continue with the successful measures.

The ‘Re-Act’ programme aims to promote two-wheelers as a viable transport solution. With social distancing becoming the norm in the wake of the Corona pandemic, motorized 2-wheelers are expected to become the preferred means of individual transportation. Underpinned by the renewed focus on two-wheelers, Peugeot Motocycles has adopted the ‘Stay Safe, Stay Free- Individual Mobility, Collective Security’ motto to promote agile mobility solutions. This new brand mantra reinforces that solutions do exist for those who choose an agile mobility solution that allows the social distancing to get through this sanitary and economic crisis.

Re-Act also aims to support the recovery of commercial activity of the Peugeot Motocycles’ distribution network. The company has also conceptualized new financing solutions to facilitate the purchase of Peugeot two-wheelers by the general public and professionals. Re-Act also comprises protocols to secure the safety of dealers and customers, both in showrooms and after-sales workshops. Health and safety recommendations have been shared with Peugeot Motocycles dealers to ensure optimal health conditions at the dealerships.

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