In yet another feather in the cap for the Mahindra Group, it entered the Limca Book of Records for planting a total of 16.4 million trees from 2007 to 2019 as part of its Mahindra Hariyali sustainability initiative. This is part of the group’s efforts to create a sustainable future and to enrich the lives of the communities which it serves.

The group has taken the lead to plant a million trees every year as part of the Mahindra Hariyali initiative which was launched on October 2, 2007. Till March 31, 2019, a total of 16,413,894 trees have been planted in and around the factory premises of the group across India. The group’s corporate social responsibility unit, which drives the effort, also gets the tree plantation audited once every three years.

Along with the planting of the trees, care was also taken to ensure their survivability. The audit of the 2010 to 2015 plantation conducted by the Bombay Natural History Society showed a survival rate of over 70 per cent.