Mahindra & Mahindra’s took its commitment to the Kenya market to the next level with the market launch of its locally assembled pick-ups in the East African country. The new initiative, launched in collaboration with the Simba Corporation, will help strengthen brand Mahindra and make it more relevant to Kenyan customers.

Speaking on the occasion, Arvind Mathew, Chief of International Operations, Mahindra & Mahindra Ltd. said, “Kenya is a key strategic market for us and we are now fully equipped to deliver products customised to meet local needs, on time.”

“The launch of these locally assembled Pick-ups is a significant step forward for Mahindra in the Kenyan market,” he said, adding “Our partnership with the Simba Corporation will enable us to draw upon mutual synergies for a win-win association.”

Over the years, Mahindra has emerged as a credible player and respected brand in Africa, especially in East Africa. Mahindra’s foray into Kenya will further strengthen the company’s commitment and consolidate its presence in the region. Brand Mahindra, which is now an established global player, will enable its customers in Kenya to Rise, by driving positive change in their lives.