Mahindra’s Farm Equipment Sector recently invited a number of influential You Tubers to visit the company’s Zaheerabad plant which is based in the Indian state of Telangana. This first of its kind initiative was aimed at giving them a deeper insight into this facility which is one of Asia’s largest manufacturing plants.

During the visit, the influencers experienced the new XP Plus tractor range from Mahindra. They received a deep dive into the wide range of tractors from Mahindra and were also familiarised with Mahindra’s dominant presence in the Farm Machinery space.

Most of these influencers are second and third generation farmers, who have moved beyond farming as their primary occupation, to educating fellow farmers about best-practices related to farming. The videos produced by them are watched by large parts of the farming community. With social media becoming an integral part of every individual’s life, the farming community too, looks up to these influencers to be educated about the latest trends in the agricultural sector.