The Mahindra Group is all set to enter the basketball courts in the US, having recently signed a deal with the USA’s Monumental Sports and Entertainment (MSE) company to sponsor their basketball team the Washington Wizards. Mahindra will also be the Official Partner of the National Hockey League team – the Washington Capitals.
According to this partnership, Mahindra will receive in-arena television network advertisements and the Washington Wizards' courtside LED rotational and LED basket stanchion signage.
Richard Ansell, Vice President- Marketing, Mahindra Automotive North America said, “We’re excited to expand our marketing efforts with Monumental Sports & Entertainment. As we grow our business presence in numerous North American markets, high-profile sports programs such as the Washington Capitals and Wizards alights with our strategy perfectly. We look forward to partnering with MSE on a variety of programs that will help Mahindra grow its brand in the U.S. and internationally.”
Like Mahindra, the Washington Wizards and Washington Capitals, share a strong commitment to serving the community. This is an example of Mahindra is continuing to grow its brand globally.
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