For the Mahindra Group, our participation in the 31st Road Safety Week from January 11 to 17, 2020, was yet another example of driving positive change by creating greater awareness about this important cause.

The Ministry of Road Transport and Highways (MoRTH), which organizes National Road Safety Week, released disturbing data on accident rates in India - at least 17 people die in road accidents every hour, on an average, across the country.

The theme this year was ‘Bringing Change Through Youth’. During the week, the Mahindra Group launched a safety awareness campaign for employees across its locations. Our Employee Social Options (ESOPs) volunteers devoted 17,337 person-hours benefitting over 85,000 people across the country.

Along with the local government, traffic and police departments, our ESOP volunteers conducted awareness sessions on safety and trauma care, blood donation drives, distributed safety materials, and organised a quiz and poster-making competitions on road safety.

The Mahindra Group also helped conduct awareness campaigns for dealer staff, and organized a driver-education program through dealer workshops. There was an overwhelming participation from over 550+ Mahindra dealer workshops across India.

Veejay Ram Nakra, Chief of Sales & Marketing, Automotive Division, M&M Ltd., said, “As responsible corporate citizens, we at Mahindra are committed to making India’s roads safer. Today, most accidents are caused due to driver negligence and improper road etiquette. It is our responsibility to educate people about road safety. Through the activities at various touch points, we are trying to educate the drivers of today and tomorrow, helping them to imbibe the values of road safety from a young age.”