On November 26-27, Bengaluru was bewitched. From new launches to marking milestone, Mahindra & Mahindra took the city by storm.

Introducing the World’s First Formula E Themed Special Edition SUV

India’s motorsport moment is finally here, and Mahindra is putting India right on the pole position with the launch of the BE 6 Formula E Edition created for a country that’s now watching racing not just as a sport, but as a lifestyle.

Across India, Formula racing and global motorsport viewership is exploding — from weekend screening at cafés, to college clubs recreating race nights, to families tuning in for high-speed entertainment. Racing has become the new-generation culture shift.

And for India, no brand is more authentically part of this world than Mahindra.

This is India’s racing heritage bottled into an electric icon.
Inspired by the Circuit. Built for the City. Click to read the full story.

Mahindra Racing Commits As A Manufacturer To Formula E’s Gen4 Era

Mahindra Racing today announced its commitment as a manufacturer to the GEN4 era of the ABB FIA Formula E World Championship, which commences from the beginning of the 2026/27 season.

The news – announced on stage at a special unveiling of the team’s new Mahindra M12Electro in India - extends a strong, long-term relationship between the Indian manufacturer and the FIA’s all-electric racing series, stretching back to 2013, when Mahindra became a founding team in ABB FIA Formula E, and the first OEM to commit to the championship at its inception.

Mahindra Racing has since grown over the past 12 years to become of the standout names in ABB FIA Formula E, amassing five E-Prix victories, 29 podium finishes, 11 pole positions and over 1,000 championship points. Read the full story here