Introducing a brand-new chapter in Mahindra Logistics’ Mobility Journey

Mahindra Logistics’ mobility announced a transition in its cab service, Meru, with the launch of its new premium brand, Alyte.

Since 2006, Meru has been synonymous with safety-first, professional urban mobility. With Alyte, Mahindra Logistics is expanding its legacy to create a refreshed, tech-enabled, and premium B2C mobility service designed to redefine travel experiences.

Launched at Delhi Airport on August 11, 2025, Alyte introduces a modern brand identity, premium fleet, and a new mobile app, combining comfort, safety, and advanced technology. Alyte will soon expand to Mumbai, Hyderabad, Ahmedabad, Jaipur, Bangalore.

With categories like Alyte Privé (premium EVs) and Alyte Select (sedans and SUVs), the brand is tailored to meet the evolving needs of today’s travellers.
 

What sets Alyte apart?

• Guaranteed Rides – No cancellations. Ever.
• Transparent, Surge-Free Pricing – What you see is what you pay.
• Premium In-Ride Experience – Spotless vehicles, trained chauffeurs.
• Round-the-clock customer support – No bots, just real help
• Strong Focus on Safety – Live GPS tracking, SOS support, women’s safety features.
• Sustainable Fleet – electric vehicles to reduce environmental impact.

Tailored offerings

• Alyte Prive – An elite category with premium electric vehicles and zero surge pricing
• Alyte Select – A curated range of sedans and SUVs prioritising comfort and safety

This is not just the start of a new service, but a proud step forward in shaping the future of mobility.