Find out how Mahindra’s 20+ year-long journey in Zaheerabad has led to transforming the drought-hit region and creating a positive impact on the water resource sustainability and well-being of the local community.

Mahindra's initiative to transform Zaheerabad is true testament to its commitment to sustainable growth and community development. Over the last two decades, M&M, in collaboration with the state government and local partners have been tackling water scarcity head-on. And through measures such as, rainwater harvesting, creation of check dams, and wastewater treatment, they have managed to raise the water table from a critical 137 metres to 24 metres, today.

This story extends beyond mere environmental impact. By ensuring water security for plant operations and enhancing agricultural productivity, Mahindra has empowered the town’s local community, particularly women farmers. Crop yields increased by 15-40%, leading to substantial income growth. Moreover, non-agricultural opportunities provided additional livelihood avenues, fostering economic resilience.

The initiative's holistic approach also prioritised biodiversity conservation, afforestation, and capacity building. Notably, the project's environmental restoration efforts created a vibrant ecosystem, attracting diverse flora and fauna to Zaheerabad.

Watch how the town of Zaheerabad in Telangana went from water woes to wedding bells!

Yet, this narrative is far from over.

Watch this space for more such sustainable efforts by the Mahindra Group!