Bristlecone identified the need to align Corporate Social Responsibility (CSR) efforts with a purpose-driven vision, infusing their initiatives with direction and significance

The aim of MySeva in Bristlecone is to foster a culture of volunteerism among employees, encouraging them to actively participate in community service and social development projects. By leveraging the skills and resources of the Bristlecone workforce, MySeva seeks to make a meaningful impact on society, address pressing social issues, and contribute to the overall well-being of the communities.

Bristlecone rallied support for MySeva by…

• Scheduling multiple awareness calls with demos on MySeva.
• Creating internal Teams’ groups by location to send out the communication.
• Conducting monthly sessions and orientations for new joinees.
• Sending detailed emails on registration, navigation, and usage for the platform.
• Leveraging Yammer for increased awareness.
• Organising virtual/in-person sessions and Q&As to demonstrate the platform's features.
• Recording sessions for later viewing.
• Using MySeva posters and banners as laptop/desktop wallpapers.
• Sharing success stories and testimonials from employees who have already used MySeva.
• Sending periodic email reminders about volunteering opportunities and new features.
• Creating a dedicated email ([email protected]) for assistance.
• Recognising employees who actively participated in MySeva through company-wide announcements.