In a leap towards revolutionising the home-buying experience, Mahindra Lifespace Developers Limited (MLDL), the real estate and infrastructure development arm of the Mahindra Group, unveiled Bastion at Mahindra Citadel, phase 2 of a visionary project. The reveal of this remarkable milestone unfolded through a mesmerising drone show at the project location in Pimpri-Chinchwad, Pune. Users are now presented with an extraordinary opportunity to explore their future homes even before making the crucial decision to purchase. This pioneering endeavour enhances transparency and empowers buyers like never before.

In this interview Viral Oza, Chief Marketing Officer, Mahindra Lifespaces, delves into the transformative impact of digital experiences on the landscape of home buying.

What can a customer expect when they visit the experience centre?

In a first-of-its-kind experience, users will be transported to their future homes even before they make their decision to purchase. A potential homebuyer visiting the experience centre at Mahindra Citadel can expect an immersive, technology-driven experience in the Metaverse. Using the 3D Oculus available at Mahindra Citadel, the customer is transported into the home they are evaluating, interact with elements within the homes, experience home automation features, understand the views that will be offered from each apartment and even engage with a virtual concierge. This Metaverse experience not only sets a new industry standard but also provides our customers with a unique opportunity to truly envision their future homes.

What can buyers look forward to in terms of technology and experience in the home buying landscape?

‘Experience’ is a crucial factor that homebuyers are beginning to consider as a part of the purchase process. With our seamless, tech-driven purchase experience, we can differentiate ourselves from the competition and provide customers with a more enhanced and comprehensive feel for their future homes. Technology not only enhances effectiveness in terms of experience but also gives us an advantage over our competition. Metaverse provides an immersive experience to prospective buyers where one can have the choice of choosing a preferred floor, can view from the apartment, reimagine home interiors, and talk to a virtual concierge, and much more.

How has the home buying landscape changed since the introduction of digital home buying?

The integration of digital experiences into home buying has significantly transformed the landscape for both buyers and developers. In the past, homebuyers faced several challenges, including paying for a property long before possession and having to rely on show flats that didn't necessarily match their purchased unit's specifications. Additionally, people struggled to accurately visualise room dimensions.

However, technology has alleviated these concerns. Digital home buying experiences provide buyers with the opportunity to explore properties on an actual scale, offering insights into room sizes, unit layouts, and even the appearance of furnished flats. This technology has not only empowered buyers but also allowed remote family members to participate in the decision-making process.

Bastion at Mahindra Citadel, India’s first home-buying experience on the Metaverse, integrates drone footage of unit views into digital layouts, providing an authentic preview of the future home. This advancement has revolutionised the home buying process, offering a realistic glimpse of the future home years before moving in.