The campaign

Mahindra & Mahindra Financial Services Limited (MMFSL) launched the campaign ‘Money Gyaan se Jeevan Asaan’ to spread public awareness about financial matters.

The campaign, through a series of three videos, features a fictional character called ‘Money Babu’.

The character educates consumers about key financial aspects, including borrowing responsibly, being aware of EMI payment frauds, and using the government’s financial support schemes.

Mahindra Finance’s CSR initiative

Through this campaign, the NBFC aims to enhance the financial awareness among individuals and communities in rural and urban parts of the country.

These are the three films that are a part of the campaign.

Borrow responsibly

In the first film, Money Babu urges consumers to take loans according to one’s financial capacity and not go overboard. He also insists consumers to repay the EMIs on time thereby ensuring peace of mind.

Beware of fraud

The second film aims to highlight this critical issue and urges consumers to safeguard their funds by being vigilant.

In the film, Money Babu goes on to educate viewers about EMI-related payment frauds. He urges consumers to beware of fraudsters who are constantly luring consumers by offering various discounts or offers via fake links and QR codes.

Avail MSME government schemes

The third video voices the lack of information that the Indian masses have about various government schemes for financial assistance to micro and small businesses. ‘Money Babu’ explains one of the government’s credit guarantee schemes for micro and small enterprises and how it helps in the growth of small businesses.

The campaign is currently live on digital and social media platforms.