Mahindra Lifespaces launches "Crafting Life" campaign

Mahindra Lifespace Developers Limited, the real estate and infrastructure development arm of the Mahindra Group, is proud to have launched a new campaign that embodies their brand promise of "Crafting Life."

This campaign is a testament to the brand's unwavering dedication to meticulous design and construction, showcasing the thoughtful consideration and planning that go into creating spaces that nurture customers' dreams and aspirations for the long term.

A visually stunning DVC

At the heart of the campaign is a captivating DVC (Digital Video Commercial). A visually stunning representation that encapsulates the core values of Mahindra Lifespaces, highlighting the expertise, passion, and dedication woven into every project, from the initial planning stages to the final construction phase.


The campaign's primary objective is to establish an emotional connection with the audience, emphasising the brand's commitment to transcending mere buildings and creating spaces that resonate with the human spirit. It beautifully showcases the essence of 'Karigari,' celebrating the intricate craftsmanship and artistry employed in constructing these exceptional spaces.

Guided by a deep sense of responsibility towards present and future generations, Mahindra Lifespaces takes a holistic view of development, prioritising exceptional quality, innovative design, and sustainable practises.

Tushar Bajaj, Managing Director, Organic by MSL said, “Very rarely does one come across a brand that lives and breathes its promise like Mahindra does. From the very first day of our partnership with the Mahindra Lifespaces team, we have been in awe of their commitment to honing the craft, and their unwavering focus on customer centricity in both design and delivery. The commercial success and customer love are a clear reflection of this DNA.

This exceptional craftsmanship is precisely what inspired us at Organic by MSL to come up with ‘Har Kone Me Karigari Hai’. Every part of the campaign has been designed to emulate the sublime intricacy of the ‘karigari’ itself. Vijay Raj, also a master of his craft, was the perfect partner to voice the sentiment that we wanted to evoke through the writing. This film is meant to be an ode to the mastery, and to the maestros that create for us these wonderful homes worthy of becoming the centre of our worlds.”

Crafting spaces that inspire

Through a series of poetic verses, the campaign captures the distinct facets of Mahindra Lifespaces' approach to crafting life. It demonstrates their unwavering commitment to creating spaces that have a profound positive impact, inspiring and empowering individuals in their life journeys.

Watch the craftsmanship in action

The video takes viewers on a captivating journey through the passion, dedication, and impeccable craftsmanship that go into every home created by Mahindra Lifespaces. From thoughtful design to skilful implementation, no detail is left untouched. Each curve and corner tells a story of careful consideration and meticulous precision. Mahindra Lifespaces' homes are more than just structures; they are a reflection of the residents and their way of life.

Watch the video and be inspired by the art of ‘Crafting Life’ with Mahindra Lifespaces.

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