Customer Focus

Automotive: From good to great!

Two new EV brands, the Heartcore design philosophy and cutting-edge INGLO platform define Mahindra’s Born Electric Vision to Rise to be future-ready with a strong focus on the next-gen customer

At Mahindra, technology is the backbone of how we define tomorrow. By truly placing the customer first, technology can create that distinct and memorable experience that every brand craves in today’s cluttered world.

The company’s vision is to lead the electric mobility revolution in India by bringing authentic electric SUVs with cutting-edge technology, through the three key strategic pillars of brand, design, and technology.

On the reveal of Mahindra’s first electric SUV, in August 2022, Veejay Nakra, President, Automotive Division, M&M Ltd. said, “The Mahindra Group is committed to becoming Carbon Neutral by 2040 and our EV game plan is at the core of this mission. We are doing our part against climate change with the unveil of the All-Electric Mahindra XUV400, a fun-to-drive, generously sized SUV boasting excellent interior room for our discerning customers. The market too is extremely receptive for a clean, enjoyable and capable vehicle, and we foresee stupendous growth in the category. The XUV400’s class-leading acceleration delivers an adrenaline rush, while its exceptional range offers anxiety-free drives. On the eve of the World EV Day 2022, we are proud to present to India’s young trendsetters the fun and fast XUV400.”

Hard-core SUVs straight from the HEART

Born from a racing spirit, the Heartcore design philosophy is a blend of exciting proportions, scintillating surfaces, and eye-catching design.

The demographics of the automotive customer base are shifting; many more women and younger people are coming into the auto showrooms. Thus, the idea behind the new visual identity is to express a liberating feeling they aspire to - that you can go where you want, when you want – in style, control and security, taking your world with you’. The new designs aim to bring a fresh dynamism as an exciting new era unfolds — an expansive and exciting future that is based on a solid heritage.

Enjoyed this story? Hit the Like button to let us know!
You can also share your thoughts in the Comments section below!