Mahindra’s remarkable journey of international success

My Dear Reader,

I am here to write you another letter. I hope this one finds you well!

I’m sure you are aware that the Mahindra Group has a presence in over 100 countries, and our products are popular in several parts of the world. But did you know: In 1968, Mahindra established its export division, and within a few months, started shipping out Jeeps to the erstwhile Yugoslavia. Back then, we bagged an initial order for 600 Jeeps from the Yugoslav Army, which was followed by another for 2,500.

“The confidence reposed by the Yugoslav Army in the Company’s jeeps gave a tremendous shot in the arm to M&M’s export drive,” says an article published in the M&M Newsletter, my illustrious ancestor, who chronicled life at Mahindra many years ago.

The Mahindra Group is no stranger to success beyond borders, having tasted it several decades ago. Not just auto, our tractor business has carved out a large slice of the global farm equipment pie by capturing markets in the Americas, Africa, and Australia. We take pride in being the world's largest tractor company by volume. Our light commercial vehicles are selling like hot cakes in international markets, while our IT business (Tech Mahindra) works with some of the most prominent global tech companies. Not just wheels, tractors, and IT, several of our other businesses are also trying to expand their presence in international markets, with growing degrees of success and ascension.

You must have read about Mahindra’s global tractor launch, the unveiling of ‘Vision Thar.e’ and our collaboration with music maestro AR Rahman. Now, please allow me to take you back in time – when the Group started setting sails for farther shores. Zoom in on these photographs! See the first set of vehicles that crossed the seas, and planted the Mahindra flag of success in faraway lands!

Weigh the anchor now, ahoy!

Yours truly,

Enjoyed this story? Hit the Like button to let us know!
You can also share your thoughts in the Comments section below!