Mahindra Tractors launched its much-anticipated, future-ready range of tractors – the Mahindra OJA – at Futurescape, an event held in Cape Town, South Africa, on August 15, 2023.

Developed in collaboration between the engineering teams of Mahindra Research Valley, India, the R&D centre for Mahindra AFS, and Mitsubishi Mahindra Agriculture Machinery, Japan, at an investment of USD 145 million, the new OJA range brings about a transformative shift in light weight 4WD tractor design and engineering, to deliver cutting-edge innovation in tractor technology.

In Cape Town, Mahindra unveiled new tractors on three  OJA platforms – the Sub Compact (20-26HP), Compact (21-30HP) and Small Utility (26-40HP) platforms, addressing diverse market needs, including those of the U.S., India, and ASEAN.

With 4WD as standard, Mahindra also launched seven new tractor models for the Indian market on the Compact and Small Utility platforms. These models range from 20HP – 40HP. Loaded with pioneering first-in-category technology features, based on three technology packs – MYOJA (Intelligence Pack), PROJA (Productivity Pack) and ROBOJA (Automation Pack).

Launched at a price (Pune) of INR 564,500 for the OJA 2127 and INR 735,000 for the OJA 3140.

By partnering with prominent attachment and implement suppliers at a global level, the OJA range will provide all-encompassing solutions tailored to the demands of farmers and a wide range of users.

The Mahindra Oja tractor range will be exclusively manufactured at Mahindra's state-of-the-art tractor facility in Zaheerabad, Telangana, India’s largest and most advanced tractor manufacturing plants.