Not by wilful design, the boss meets the aesthete

Dr. Anish Shah, MD & CEO, Mahindra Group, chats with Pratap Bose, Chief Design Officer, to throw light on Mahindra Group’s design strategy. The duo also spoke about existing Mahindra brands, future e-SUVs and changing customer preferences.

The Leaderspeak always begins with a global, industry, and Group update of the month by Dr. Anish Shah.

Know your leader:

Pratap Bose, Chief Design Officer (AFS), Mahindra Advanced Design Europe

Born and raised in: Mumbai

Education: Industrial design

Alma Mater: National Institute of Design, Ahmedabad and Royal College of Art, London

First Job: Piaggio, Italy

Passionate about: Cooking and WW2 aircraft models

Design trivia:

Mahindra ‘The Twin Peaks’ logo

The twin peaks signify how Mahindra Group set out to explore the impossible and the hurdles that came in our way. If you look closely at the Twin Peaks, it’s two ‘M’s that come out very stable and strong; that represents our 75 years of heritage. There’s a narrow gap (like a road) between the two peaks, which is your window of opportunity. Every time you see the two Ms, the peaks, or the road, you discover new layers of meaning.

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