Mahindra & Mahindra Limited (M&M) announced a handover of over 500 Bolero Pik-up vehicles in Jammu and Kashmir under 'Project Mumkin', a customised livelihood generation programme by the J&K administration.

The Mission Youth J&K and the Vehicle Manufacturers are providing financial assistance to the youth in the region to acquire new small commercial vehicles (SCVs) to create avenues for sustainable livelihood.

The Mahindra Group has always stood for serving the customers' needs and driving positive change in the lives of the stakeholders under the company philosophy of 'Rise'.

By participating in 'Project Mumkin’, Mahindra supports the J&K youth with entrepreneurial opportunities to earn a livelihood, promote business ownership and strengthen their trade practices.

Bolero Pik-up has been a market leader for over two decades with its unique product offering and value proposition. The company continues to delight the customers in this segment by constantly updating product offerings based on customer insights, needs, and market trends.