On the International Day of Persons with Disabilities, Mahindra committed to consciously use assistive technology on social media to enable engagement with people with disabilities.

These were some of the assistive technology measures undertaken for this cause.

Alt-Text

The purpose of Alternative (Alt) Text is to convey the “why” of an image in relation to the content of a document or webpage.

Alt-Text is incorporated in all our social media posts to enable those who use assistive technology to experience social media through images.

Closed Captions

Closed captioning displays the audio portion of a video as text on the screen, providing a critical link to information for individuals with hearing disabilities.

Closed Captions are incorporated to better help those who may have hearing difficulties on all our videos across social media platforms.

Camelcase

Camelcase is the practice of writing phrases without spaces or punctuation.

To better help screen readers detect hashtags, and to assist those who may have dyslexia or other reading difficulties; Camelcase is being used across various hashtags on our posts.

Contrasting Colours

Colour blindness is more common than one might suspect. We have used contrasting colours across our communications to enable better comprehension of our creatives for those who may have some degree of colour blindness.