Mahindra and Mahindra, a global name to reckon with and the undisputed leader in the Indian farm equipment sector for three decades, has launched the M-Protect COVID Plan covering all tractor purchases made in May 2021. Trusted by generations of Indian farmers, the company aims to protect the interests of those that fall prey to COVID-19 by offering the following benefits under this plan:

• A COVID-19 Mediclaim policy with home quarantine benefits, along with a health cover of INR 1 lakh
• Pre-approved loan benefits to cover medical expenses incurred during COVID-19 treatment.
• Mahindra Loan Suraksha securing the loan in case of fatality

“At Mahindra, we care about our customers and the community at large and have taken a series of initiatives to help those most in need to overcome the challenges related to COVID. Our ‘M–Protect Covid Plan’ is a new initiative in that direction targeted at farmers, as we stand by them to drive positive change even in these tough times. With M-Protect, we are privileged to serve and support them to reduce the impact of a COVID-19 related eventuality. With M-Protect, we hope our farmers continue to have a healthy life,” said Hemant Sikka, President, Farm Equipment Sector, M&M Limited.

Shubhabrata Saha, Chief Executive Officer, Farm Division, M&M Ltd., added, “May and June are important months for the livelihood of the farming community, and COVID-19 has brought in several challenges. Our new M-Protect COVID Plan is intended to ease farmers’ worries as we support them during these crucial farming-related months. Through M-Protect, we will offer health, financial and insurance-related protection to bring relief to the farmer during these challenging times, safeguarding them, and more so, their families. I want to thank our channel partners for the immense support they’ve extended to our farmer customers during this critical time.”

This initiative is one of the many that the company has rolled out in recent times, both individually as well as in collaboration with other partners, reflecting their commitment in deploying their resources to not just to create customer-centric innovative solutions, but also to strengthen defences in the fight to overcome the pandemic.