VinFast, the Vietnam-based automaker, recently unveiled its fastest and most expensive vehicle to date – the VinFast President. Built in a limited edition of just 500 units, the President is one of the most powerful SUVs in the world today. Designed by Pininfarina, the President is a masterpiece from the world’s youngest auto maker.

Priced at 3.8 billion VND (USD 164,000) for the first 100 customers and at 4.6 billion VND (USD 198,000) for the other 400, the President is aimed at customers who mirror VinFast’s vision – those capable of leading, influencing, and sharing their vision, and who have a strong will to rise. The powerful SUV, with its 8-speed automatic transmission, and a full-time 4-wheel drive system, can accelerate

For Pininfarina, the President is just one step forward in its collaboration with VinFast. The Italian design studio had already developed the exteriors and interiors of the LUX A2.0 sedan and LUX SA2.0 SUV – the two show cars that the Vietnamese auto major unveiled at the 2018 Paris Motor Show. Pininfarina defined a recognisable brand identity for VinFast, developing a specific design language that references not only the country of Vietnam but also the Vingroup and VinFast brands.

Elegant, Powerful, Majestic

Pininfarina pulled out all the stops for the President. The exterior of the President has the iconic ‘V’ on the diamond-shaped grille to represent both Vietnam and VinFast; and front and rear LED strip lights to enhance the car’s sophisticated appearance.

The large, sporty dual exhaust pipes effectively support the V8 engine’s smooth run and helps it achieve optimal performance. The President also impresses with its luxurious and sophisticated details – customers are spoiled for choice with Gold, Copper Bronze, Gun Metal or Metallic Silver colours for the logo, roof rack, door braces, car steps, wheel, front and rear bumpers, as well as 18 exterior paint colours.

Luxurious, Comfortable, Exclusive

The interior is the last word in luxury and comfort – both front and rear rows have massage, heating and ventilation facilities, and spacious leg room. All seats are covered with premium Napa leather, and the premium wood veneer is custom-made for the President, creating a unique ‘ID’ for each vehicle and ensuring its exclusivity. The entertainment console is a definite upgrade. A large seven-inch multi-function display, a 12.3-inch centre screen and 13 high end speakers give the customer a quality ‘car for the leader’.

With the President, Pininfarina furthers its position as the most sought-after brand in the ultra-luxury car segment featuring incredible designs and exclusive models.