Tech Mahindra and ChampTrax Technologies, a Canadian sports startup, will collaborate to develop a solution to create stadium like-experiences at home for global sports fans. The two companies will also work on 5G-related use cases for introducing holographic virtual fans to the stadium. As part of the collaboration, Tech Mahindra will also support ChampTrax Technologies to reach wider markets and audiences for the ‘HearMeCheer’ solution that aggregates ‘crowd noise’ from at-home spectators in real-time, during live games played in fan-free stadiums and venues.
Commenting on the partnership, Jagdish Mitra, Chief Strategy Officer and Head of Growth, Tech Mahindra, said, “We have been specifically focused on technologies that will enable experiences in the during-COVID and post-COVID world. Sports with a live fan experience is something that we will miss now for a while. Tech Mahindra’s sports vertical, by leveraging 5G technology, will enhance the fan experience globally. This strategic partnership with ChampTrax Technologies will give us an opportunity to bring the best of both the worlds and help sports fans adjust to the new normal.“
The ‘HearMeCheer’ solution by Champtrax Technologies combines audio through proprietary algorithms that balance each household and enable users to yell loudly and not overpower the audio stream. As the audience watches a game with the web app it automatically sends microphone data that aggregates these sounds to create a single audio stream effect of a unified crowd integrated into real-time broadcasts.
Elias Andersen, Founder of Sports Tech Business, Champtrax Technologies, said, “The partnership gives us a huge opportunity to serve their existing and potential customer at such critical times. ‘HearMeCheer’ is great solution for close door games and we are keen to take it to market with Tech Mahindra.”
As part of the TechMNxt charter, Tech Mahindra is committed towards creating a partner ecosystem to deliver enhanced cutting-edge next-generation technologies like Cybersecurity, Artificial Intelligence, Blockchain, 5G, and Internet of Things, to disrupt and enable digital transformation, to build cutting-edge technology solutions and services for customers globally.
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