Rise for Good

Purpose Drives Profits

Mahindra has actively placed ‘purpose’ at the core of their business and for Rajeev Dubey, Group President (HR & Corporate Services) & CEO (After Market Sector), Mahindra and Mahindra Ltd., this principle resonates with his own views.

In conversation with Thomas Malnight, Professor of Strategy and General Management, International Institute for Management Development (IMD), Switzerland, Mr. Dubey says that he is motivated by the need to drive a positive change in the lives of anyone he interacts with. For the Mahindra Group and Mr. Dubey, profit is a by-product of the problem-solving process.

Emphasizing on the need to find an employer who shares one’s values and outlook on life, Mr. Dubey says that at Mahindra the ‘Purpose, Philosophy and Poetry’ were showcased upfront. Working at the Mahindra Group has shown him that it is possible to be driven by purpose and create positive change while building a profitable business.

Known for looking at things in a positive light, he reinforces the power of positivity. He mentions that even if mistakes are made, he believes in sharing feedback in a manner that makes an executive feel motivated. Rather than have an executive walk away disheartened from an interaction, he would rather see them walk away feeling empowered and motivated.

The Yale alumnus is a strong believer in the Mahindra philosophy of ‘Rise’. He says that it is a way of defining oneself and is a guiding energy for decision-making, be it his own or at the Group level.

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