To mark the special occasion, the team launched a teaser campaign in line with its silver jubilee celebrations

Gromax, a joint venture between Mahindra & Mahindra Ltd. and the Gujarat Government, launched a new movement to celebrate a momentous milestone of its incredible 25^th anniversary. Founded in 1999 as Mahindra Gujarat Tractors Ltd. & later rechristened as Gromax Agri Equipment Ltd. in 2017; the singular vision of this partnership was to help farmers achieve maximum growth from their inputs.

To mark this special occasion, Gromax launched its 25^th anniversary campaign on January 25, 2025, a date cleverly tied to this significant milestone. The teaser, ‘Save the Date – 25.25.25’, sparked curiosity among farmers, culminating in the release of a celebratory video song featuring the campaign logo creatively designed with our iconic tractors.

Starting with only about 4 tractor variants in 1999, Gromax’s portfolio boasts over 40 tractor variants, today, – a testament to its relentless commitment to innovation and progress.

Let’s take a moment to celebrate this incredible journey and share the pride of being part of this transformative legacy.

Here’s to the next 25 years of growth, innovation, and impact!