To mark the special occasion, the team launched a teaser campaign in line with its silver jubilee celebrations

Gromax, a joint venture between Mahindra & Mahindra Ltd. and the Gujarat Government, launched a new movement to celebrate a momentous milestone of its incredible 25th anniversary. Founded in 1999 as Mahindra Gujarat Tractors Ltd. & later rechristened as Gromax Agri Equipment Ltd. in 2017; the singular vision of this partnership was to help farmers achieve maximum growth from their inputs.

To mark this special occasion, Gromax launched its 25th anniversary campaign on January 25, 2025, a date cleverly tied to this significant milestone. The teaser, ‘Save the Date – 25.25.25’, sparked curiosity among farmers, culminating in the release of a celebratory video song featuring the campaign logo creatively designed with our iconic tractors.

In a letter addressed to channel partners and employees, Mr Hemant President of the Farm Equipment Sector, congratulated the team and channel partners for overall business performance in the 25th years and for 25th Anniversary.

Starting with only about 4 tractor variants in 1999, Gromax’s portfolio boasts over 40 tractor variants, today, – this is a testament to our relentless commitment to innovation and progress. Let’s take a moment to celebrate this incredible journey and share the pride of being part of this transformative legacy. Here’s to the next 25 years of growth, innovation, and impact!

Click here to watch the launch video.