Watch Mr. Ajay Sharma, SVP Design, Head of MIDS Mahindra India Design Studio (MIDS) walk us through the state-of-the-art design studio at the Mahindra Kandivili campus. Created with the Mahindra ethos and aesthetic at the center, the studio boasts of state-of-the-art drilling machine as its the center piece that helps designers model their ideas into reality.

The paint shop that can help create colour prototypes is matched with a paint booth that can accommodate an entire car. With a digital modelling set up that helps analyse customer preferences and a VR booth to understand showroom interactions – the studio is an attempt to create a realistic visualisation of the entire automobile experience.

Watch the full video here.