Mahindra to sponsor ICC Men’s Cricket World Cup 2023 on Disney+ Hotstar for its Auto and Farm business
As the Broadcast Associate Sponsor for Star Sports and 'co-powered' sponsor for Disney+ Hotstar in the ICC Men’s Cricket World Cup 2023, Mahindra aims to boost its presence in key markets. Mahindra plans to engage viewers through 'Click to Book Test Drive,' a unique feature for Disney+ Hotstar audiences, setting a pioneering industry standard. Read more

M&M Ltd. announced its overall auto sales for the month of August 2023
In August 2023, Mahindra Auto achieved significant milestones, selling a record-breaking 37,270 SUVs, marking a 26% growth. Overall, the company sold 70,350 vehicles, reflecting a remarkable 19% growth for the month. Additionally, domestic sales for commercial vehicles reached 23,613 units, showcasing the brand's robust performance. Read more

M&M Ltd.’s Farm Equipment Sector (FES) announced its tractor sales numbers for August 2023
Mahindra's Farm Equipment Sector recorded robust tractor sales in August 2023, with 20,647 units sold domestically, marking a 3% growth over last year, despite a 9% monsoon deficit. Exports for the month stood at 1,029 units. Favourable terms of trade and expectations of increased demand during the upcoming festive season bode well for the industry. Read more

Tech Mahindra partners with Google to launch Generative AI Powered Email AmplifAIer
This solution streamlines email communication in contact centres, enhancing customer service through Generative AI-powered automation. It offers unified visualisation and end-to-end email automation with personalised responses by identifying the intents, extracting the required entities from the email, and other systems including applications such as CRM and Finance, leading to improved agent productivity and consistency. Read more

Tech Mahindra partners with IFS to foster operational excellence and workforce productivity in enterprises
As an exclusive distributor of IFS technology in India, Tech Mahindra will offer the IFS Cloud platform, providing intelligence and automation in areas such as Field Service Management, ERP, and EAM. The partnership will enable Tech Mahindra to provide industry-specific enterprise cloud software applications that will effectively manage customers, people, and assets. This will result in reduced complexity, better cost and risk management, and optimised asset availability for enhanced operational excellence and workforce productivity. Read more