“By refreshing Rise's messaging, we have given a modern-day voice to a 77-year-old legacy of values”

On January 5, 2023, Dr. Anish Shah, MD and CEO, Mahindra Group, launched the Rise refresh campaign. In his message, he reiterates Mahindra Group’s purpose, and explains why Rise had to be contemporised in response to three mega-shifts occurring around the world.

Read Dr. Anish Shah’s message on the Rise philosophy for all Mahindraites to reflect on and internalise.

The House of Rise

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