OJA will include 40 tractor models from Mahindra's future-ready line-up, each with best-in-class technology features.

Introducing OJA

Mahindra Tractors, part of the Farm Equipment Sector at Mahindra & Mahindra Ltd. (M&M), introduced ’OJA’ as the new brand name for its new future-ready range of tractors from its most ambitious global tractor programme, K2.

The name ‘OJA’ is derived from the Sanskrit word ‘Ojas’, which symbolises vitality, energy and strength.

The Mahindra OJA will have four sub-tractor platforms covering 40 models across multiple HP points.

• Sub Compact
• Compact
• Small Utility  
• Large Utility

Mahindra OJA tractors will be manufactured exclusively at Mahindra’s Zaheerabad tractor facility, one of South Asia’s largest and Mahindra's youngest tractor manufacturing plants.

Key markets

Mahindra OJA will focus on both domestic and international markets, including the USA, Japan, and South-East Asia, and has been developed through close cooperation between the engineering teams of Mitsubishi Mahindra Agriculture Machinery, Japan, and Mahindra Research Valley, India, the R&D centre for Mahindra’s Auto & Farm sector.