>Looking back at 2021

Key highlights of the Auto and Farm Sectors

Mahindra XUV700 shattered multiple records this year creating history in the auto industry:

  • Registers an unprecedented milestone by clocking 25,000 bookings within minutes of the launch and more. Read more
  • Ranked No.1 in safety by the Global NCAP with the highest combined safety score. Read more
  • Set a series of new Indian national records at the 24 hours Speed Endurance Challenge held at the Mahindra SUV Proving Track (MSPT) near Chennai and emphatically proved its durability in extreme conditions. Read more
  • Conquered the highest motorable road in the world at Umling La in the Ladakh region. Read more

The All-New Thar continued its relentless march to automotive folklore and clocked 75,000 bookings just a year after its launch on Mahindra Group’s 75th Anniversary on October 2, 2020. Read more

The Bolero Neo, built on the third generation chassis with premium Italian design interiors, was launched at a starting price of INR 8.48 lakh. Read more

The luxurious pure-electric Battista continued to impress with Automobili Pininfarina’s first production car winning ‘Hyper GT of the Year’ at the 2021 Top Gear.com Awards. Read more

Mahindra Electric Mobility Limited launched a lithium-ion-powered electric three-wheeler auto called Treo. It is India’s largest selling Li-ion electric auto platform with sales of 10,000+ vehicles and has covered more than 63 million kilometres, since its launch in 2018. Read more

Reliance BP Mobility Limited (RBML), operating under the brand name Jio-bp, and the Mahindra Group announced a non-binding MoU for exploring the creation of EV products and services, alongside identifying synergies in low-carbon and conventional fuels. Read more

Mahindra Launches the All New FURIO 7 range of LCV Trucks. Read more

Mahindra inaugurated its state-of-the-art Mahindra SUV Proving Track (MSPT); one of the biggest proving tracks owned by an OEM in India that is built over 454 acres of land by L&T and designed by IDIADA, (Institut d'Investigació Aplicada de l'Automòbil Institute) for applied automotive research. Read more

Mahindra unveiled its All-New Visual identity crafted exclusively for the SUV portfolio. This is in tune with the company’s focus to be makers of sophisticated and authentic SUVs. Read more

Mahindra Group has signed an MoU with Mahindra MSTC Recycling Private Limited (MMRPL) to offer its customers the first-of-its-kind, end-to-end solution for scrapping of vehicles. Read more

Mahindra Electric partnered with Amazon India to further strengthen its commitment towards electric mobility in the country. Amazon India had announced that its fleet of delivery vehicles will include 10,000 electric vehicles (EVs) by 2025 in India and Mahindra Treo Zor will be deployed in cities with Amazon India’s network of Delivery Service Partners. Read more

Closer collaboration

Mahindra Racing unveiled its new car, M7Electro, featuring all-red livery embellished with the Mahindra & Mahindra refreshed brand identity. Read more

Farm Sector

Swaraj Tractors launched multiple solutions to aid farmers:

  • CODE, a revolutionary new multi-purpose farm mechanisation solution to transform horticulture farming in India. Read more
  • Swaraj Gen2 8100 EX Self-Propelled Combine Harvester designed and developed for rice, wheat and soybean harvesting with world-class harvesting solutions, enabling paddy farmers in Punjab with enhanced productivity, performance and ease of operation while maximising potential grain yield for best-in-class acreage. Read more
  • Swaraj Pro Combine 7060, a tracked Harvester offers enhanced productivity for paddy farmers in West Bengal. Read more
  • Launched 3 new Yuvo Tech+ tractors. The new advanced mZip engine technology boasts of the highest torque and best-in-class delivery of power and fuel-efficiency in the category. Read more
  • ‘Mera Swaraj Education Support Program’, an early career development initiative for engineering students across the country, aims to create a future pool of competent engineers. Read more

As part of its new customer-centric measures, Mahindra supported farmers with the M-Protect Covid plan. Read more

The ‘PlantingMaster Potato+’, Mahindra’s new advanced Precision Potato Planting machine, has seamlessly enabled farmers in Uttar Pradesh to generate higher yield and enhanced quality. Read more

Mahindra & Mahindra introduces a range of rice transplanters for large and small paddy farmers in Telangana. Read more

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