Reimagining Automotive Retail

Mahindra & Mahindra recently announced the launch of ‘Own Online’, a one-stop 24/7 online destination for customers to source, accessorize, finance, insure, purchase or exchange a Mahindra vehicle from the comfort of their homes.

This unique solution allows customers to own a Mahindra vehicle in less time than it takes to get a pizza delivered, according to Veejay Nakra, CEO, Automotive Division, Mahindra & Mahindra. Own Online allows customers to buy a Mahindra vehicle in four easy steps: explore and personalize Mahindra’s wide-range of SUVs, get an instant exchange quote in real-time, choose finance and insurance and complete the process seamlessly online, make payments and get contactless delivery.

Leveraging technology, Mahindra has also launched an industry-first, zero contact service experience for its customers, which is yet another step in the company’s journey to digitize the entire vehicle purchase and ownership experience in India.

Own Online is designed to simplify the process of car buying by offering a high degree of convenience, transparency and personalization at every step. It offers a break-down of all components such as registration charges, road taxes, insurance etc., as well as benefits, discounts and offers. Additionally, the platform also offers virtual assistance through chats or video calls, at the click of a button.

The ‘Contactless Service Experience’, allows customers to avoid coming in contact with any paper documents, cash or payment machines while getting their vehicles serviced. Using the Mahindra ‘With You Hamesha’ mobile app, customers will be able to view their repair orders, parts used, job operations carried out and associated costs. Repair estimates can be revised and approved through this app, and payments can be made online.

Mahindra has also upped service transparency by offering, for the first time in India, a live stream of recommended repairs from the service bay through CustomerLIVE. Service representatives will explain the procedures live where required, and customers can also view these recordings at their convenience.

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