The newest Classic Legends model - the Jawa Perak - has undoubtedly been the most anticipated motorcycle of 2020. A classic motorcycle that brings back the past, yet is far ahead of its time, the BSVI-compliant machine is India’s first custom-made bobber motorcycle.
“When we set out to build the Perak, the goal was simple – to create a motorcycle with the right blend of exclusivity, individuality and performance, with a hint of the sinister and dark,” says Anupam Thareja, co-founder, Classic Legends Ltd.
“The Perak product team spent their lockdown time fruitfully, meticulously fine tuning the engine to crank up the torque by nearly 2 Nm from its earlier 31 Nm. This allows for better pulling performance from both standstill and during rolling acceleration. Coupled with the new cross-port engine technology, the machine delivers a thrilling performance but remains compliant with BSVI regulations. The six-speed transmission puts the power on the tarmac where it belongs, its ratios optimized to offer a great riding experience through the gears,” Mr Thareja added.
Perak’s digital marketing campaign reached 12 million people with 1.8 million individuals engaging with it. Deliveries began mid-July across India and the beast is available for test rides and bookings at all Jawa dealerships across India.
In the wake of the Corona pandemic, a comprehensive standard operating procedure has been put in place across all sales outlets, and dealerships to ensure the safety of employees, customers and visitors. Each showroom comprises trained teams that are equipped to follow social distancing norms, and hygiene & sanitation protocols, for a worry-free purchase experience.
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