Mahindra Auto flags off its ‘Drivers of Change’ initiative

In collaboration with Auto Today, Mahindra’s ‘Drivers of Change’ puts a spotlight on women achievers with a pan-India drive in the Mahindra XUV700

In a pioneering move to commemorate Republic Day 2024 and in line with the theme of 'Viksit Bharat', M&M Ltd. has initiated the ‘Drivers of Change’ campaign in collaboration with Auto Today, a leading automotive publication. This initiative themed around Naari Shakti, seeks to recognise and honour women who have been instrumental in driving India's progress and development.

The initiative acknowledges women who embody the three core pillars of Mahindra's Rise philosophy – Rise for a more equal world; Rise to be future-ready; and Rise to create value, with a commitment to driving positive change. These women, hailing from diverse backgrounds including defence, sports, music, the police force, and social and environmental activism, have not only broken barriers but have also uplifted others in their journey towards societal transformation.

Embarking on a 10000 km journey across India, the Auto Today team will travel in Mahindra XUV700s to meet these extraordinary women in their environments, celebrating their stories and contributions. Veejay Nakra, President -AD, expressed pride in launching this initiative. He emphasised Mahindra's commitment to inclusivity and empowerment, highlighting the remarkable achievements of these women as catalysts for societal transformation.

The ‘Drivers of Change’ initiative is dedicated to sharing the untold stories of women who have emerged as inspiring role models, igniting a spirit of perseverance and aspiration in others. Through this journey, Mahindra Auto aims to shine a spotlight on these remarkable women and inspire a new generation to break barriers and forge their own paths of success and innovation.

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