While the XUV700 has already surpassed 1.4 Lakh units in sales since its launch in August 2021, the updated version with its enhanced features is poised to resonate with customers

The 2024 XUV700 reflects the brand’s continuous commitment to elevating the customer experience.

Renowned for its unmissable presence, tough yet sophisticated experience, spirited performance, world-class safety and sci-fi technology, the XUV700 has resonated with consumers, solidifying its position as the premier SUV suitable for an urban driving experience and extensive highway journeys.

A symphony of luxury, innovation and personalised comfort

In terms of aesthetics, the 2024 XUV700 is here with the elegant Napoli Black colour option, enriching its diverse colour palette. This sophisticated shade accentuates the exterior with black roof rails, a commanding black grille, and striking black alloys. Additionally, for those seeking a personalised touch, an optional dual-tone colour with a Napoli Black roof is also available.

The 2024 XUV700 will now offer captain seats in AX7 and AX7L, seamlessly marrying luxury with comfort, accompanied by front-ventilated seats in the AX7L variant, taking the driving experience and premiumness to the next level. The AX7L also integrates an Outside Rear-View Mirror with a memory function adds a layer of personalised convenience.

Sci-Fi technology

The Adrenox suite now boasts 13 additional features, bringing the total to 83 connected car features. This includes Firmware Over-the-Air (FOTA) capabilities, enabling seamless software updates similar to smartphone technology utilising the inbuilt e-sim. The Prognosis feature provides timely updates on upcoming service needs, mitigating the risks of failure and enhancing vehicle maintenance and reliability. Additionally, the M lens feature allows drivers to scan buttons and tell-tale lights on the SUV, offering instant information about their functions.

The advanced features of the 2024 XUV700 are meticulously categorised into several key areas: Prognosis Alerts, Vehicle Status, Location-Based Services, Safety, Remote Functions, Third-Party Apps and Novelty Connected Features. Access to these functionalities requires an active Adrenox subscription, transforming them into a highly desirable suite of features that significantly elevate the XUV700's appeal. Mahindra has also launched a new concierge service, ‘ASK Mahindra’, for vehicle technology-related queries and assistance to get instant support through vehicle e-calls on the infotainment.

Enhanced customer experience

To be available in metro towns, this chauffeur training programme will be conducted once every two months, providing chauffeurs with training by Mahindra experts. The training will cover vehicle functionalities, ADAS systems, handling emergencies, and understanding faults and error signs, ensuring a seamless and comfortable experience for the owner. The pilot phase will start in Delhi and Ahmedabad, with extension plans for other metro cities.