The Thar ROXX was first showcased on the eve of India’s 78th Independence Day
Mahindra unveiled the All-New Thar ROXX at a high-octane rock concert in Kochi, marking the eve of India’s 78th Independence Day.
The Thar ROXX redefines the SUV experience, offering an unmatched combination of luxury, performance, and cutting-edge technology. Built on an All-New platform, the Thar ROXX offers a seamless blend of refined ride quality, precise handling, world-class NVH (Noise, Vibration, and Harshness), and sophisticated driving experience. It offers exemplary on-road performance while staying true to its legendary off-road prowess. The Thar ROXX prioritises safety and security with over 35 standard safety features.
Take a look at the ‘Big Reveal’
The Thar ROXX has been rigorously tested in extreme conditions across diverse terrains and altitudes, including the scorching sand dunes of the Thar Desert at +50°C, the high altitudes of Umling La, tricky muddy surfaces in Coorg and the freezing cold of -20°C in Kaza.
Watch the Mahindra leadership talk about the brand, design, interior, features, engineering and product story behind 'THE' SUV.
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