The BSA Gold Star 650, which made an iconic comeback in the UK in 2021, is set to captivate Indian motorcycling enthusiasts
Classic Legends, a subsidiary of Mahindra and Mahindra Ltd, and retailers of Jawa and Yezdi range of motorcycles, on India’s 78th Independence Day, announced the launch of one of the biggest motorcycle brands – BSA – in India.
The Birmingham Small Arms Company (BSA), once the world's largest motorcycle manufacturer and a pillar of British industrial heritage, has a fan following since its founding in 1861 that continues to this day.
BSA makes its India entry with the ‘gold standard’ of British motorcycle engineering, the iconic Gold Star.
Leading BSA's charge into India is the Gold Star, a name that resonates with motorcycle aficionados globally. The original Gold Star, born in Britain in 1938, set numerous speed records and dominated racing circuits, becoming the ‘gold standard’ for performance motorcycles of its time.
Watch Anand Mahindra share the story of how Mahindra acquired the BSA brand and how the deal was swiftly finalised within 48 hours, securing BSA for the company.
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