Mahindra Rural Housing Finance Limited (MRHFL), one of the largest home finance companies serving rural and affordable areas across India and a subsidiary of Mahindra and Mahindra Financial Services Ltd., announced the launch of its portfolio in Kerala.

The portfolio

The towns/cities immediately available for MRHFL affordable housing loans are Kochi, Calicut, Kannur, Kollam, Thiruvananthapuram, Thrissur, and Thodupuzha.

Customers now can avail of both rural and affordable home loans at these locations, ranging from INR 50,000 up to INR 50 lakh.

MRHFL – leader in the rural housing finance space for over a decade

Mahindra Rural Housing Finance has served the rural home market for more than 12 years, servicing over 60,000 home loan customers across Kerala. The company is expanding its product portfolio in the state with its affordable housing offerings, which can be availed of by lower to middle-income groups and rural, semi-urban, and urban customers.

The inauguration

Rajnish Agarwal, MD and CEO, Mahindra Home Finance, inaugurated the Affordable Housing Kochi Branch last week along with the Head of Affordable Housing, Aniruddha Shende, and other key regional leaders. The function was attended by government officials, viz., Usha Bindhumol, Deputy Collector of Cochin, and Advocate Shahana, Corporation Counsellor.

MRHFL’s ‘Housing for All’ initiative

The company aims to achieve the 'Housing for All' objective set by the government of India. Further, this offering will help Mahindra Rural Housing Finance improve its branch presence in Kerala and better serve the customers in semi-urban areas who are looking to avail larger ticket size home loans.

Speaking on the occasion, Rajnish Agarwal, MD and CEO, Mahindra Rural Housing Finance, said, “Owning a home is an inherent aspiration of every household in India, and MRHFL has always been focused on achieving its customers’ ambitions. The offering of affordable home loans is an extension of the quality of services which we have been providing to the customers from God’s Own Country. Kerala has always been a key market for us, and we look forward to further strengthening our presence with affordable home loan offerings in the state.”