In a bid to focus on responsible business growth that can help shape a better and sustainable future, Tech Mahindra, a leading provider of digital transformation, consulting and business re-engineering services and solutions, will host Tech in Sustainability ‘Ideathon Laps’, as a part of the ongoing Mahindra Racing partnership. The Ideathon Laps will crowdsource innovative solutions for a better and sustainable future and will be held across multiple racing cities, including Riyadh, Mexico City, Berlin, Jakarta, Vancouver, New York, and London. Ideathon Laps in Riyadh and Mexico City are already in progress, and registrations for the same are currently open.

These Ideathon Laps, led by MakersLabTM, the research and development arm of Tech Mahindra, will encourage tech enthusiasts, problem solvers, and students to develop innovative and disruptive solutions that can drive transformational, sustainable change by leveraging next-generation technologies. The Copyright and Idea IP (Intellectual Property) will remain with the ideators primarily, and Tech Mahindra will act as a guiding force to help convert the final winning ideas and bring them to the product stage.

Jagdish Mitra, Chief Strategy Officer and Head of Growth, Tech Mahindra, said, “The pandemic has emphasised the need to build a sustainable world through collective actions including self-reliance and digital investments across industries. As a forerunner towards delivering innovative solutions to effectively drive towards a greener digital economy, we at Tech Mahindra believe that it is imperative to make it our collective goal to save our environment by leveraging the power of technology. To help bring sustainable transformation ideas to consequence, we are hosting ‘Tech in Sustainability’ Ideathon Laps to spearhead disruptive thinking and providing a platform to address challenges in this space to build a better world together.”

The Ideathon Laps will be divided into three stages – registration, idea submission, and evaluation. The top three winners of all the Ideathon Laps will get an opportunity to virtually intern with Tech Mahindra’s Makers Lab and Mahindra Racing. The ideators will get the opportunity to collaborate and learn from notable industry leaders, technology experts, and innovators of the industry. The winners of each lap will also stand a chance to meet the Tech Mahindra and Mahindra Racing leadership teams along with MR Formula E team drivers during Season 8.

Dilbagh Gill, CEO and Team Principal, Mahindra Racing, said, “Sustainability lies at the heart of our partnership with Tech Mahindra; our shared commitment to developing the next- generation mobility solutions whilst being kind to the planet is encapsulated in our Race to ROCE (Return on Climate and Environment). Tech Mahindra’s ‘Tech in Sustainability’ Ideathon Laps will help us drive together towards these goals whilst engaging with a new generation of innovators and talent in the digital technology space – we cannot wait to see their ideas.”

Tech Mahindra’s Ideathon Laps aim to crowdsource technology-led solutions by leveraging in-classroom knowledge, real-world experience, digital technologies, and collective strengths. An eminent jury panel consisting of industry leaders, subject matter experts from academia, and business will judge and evaluate ideas. The winners of each lap will stand a chance to participate in the Ideathon World Finals in London. The top three winners of the world finals will also get to attend a grand event in London – on the sidelines of London E-Prix.

With the aim to enhance ‘human-centric experiences’ and as part of the NXT.NOWTM framework, Tech Mahindra and its R&D unit MakersLabTM are focused on developing future-ready solutions by leveraging next-generation technologies such as Quantum Computing, Artificial Intelligence (AI), Machine Learning, Robotics, Internet of Things (IoT), Augmented Reality/ Virtual Reality, 5G – Network of the Future.

For more information, please visit: https://www.techmahindra.com/en-in/tech-in-sustainability-ideathon/