The All-New Thar from Mahindra is looking like a sure shot winner and if you needed any proof of this just look at the strong booking numbers it is generating. The stylish SUV, launched on Mahindra’s 75th Anniversary, October 2, 2020, has now crossed the 15,000 bookings mark. What’s more: about 57% of these buyers are first time car buyers, and a significantly large share of all the bookings are for the automatic transmission variants.

Rooted in Mahindra’s rich automotive legacy, the Thar embodies the value of ‘Exploring the Impossible’. It is a dynamic expression of fun, freedom and independence. Designed and engineered in India, the All-New Thar appeals to a wider cross-section of car buyers thanks to its seamless ability to navigate both paved roads as well as rough terrain. The All-New Thar is available in two variants: the AX series that retails from Rs. 9.8 lakh, pan-India and the LX series that begins at Rs. 12.49 lakh.

Commenting on the booking milestone, Veejay Nakra, Chief Executive Officer, Automotive Division, Mahindra & Mahindra Ltd. said, “We are delighted with this overwhelming response received for the All-New Thar, having crossed 15,000 bookings as on date. What is particularly interesting is that there is an acceptance of the All-New Thar amongst a larger base of lifestyle seekers, beyond the traditional lovers of this iconic brand. Given this overwhelming response, we are substantially ramping up our capacity”.

The all-new Thar upholds the Mahindra automotive DNA in its purest form and has garnered a lot of interest from buyers and auto experts alike. Since its launch the All-New Thar has received over 65,000 enquiries and more than 8 lakh website visitors.

Read more about the All-New Thar and its launch here.